Roy was born in São Paulo, Brazil . He is the founder of the Producing Video Company luzvermelha.tv, and creator of the labels Xplastic and Fetishboxxx, one of the most creative and innovative brands in Brazil that deals with pornography. His first audio visual experience was a short animated film called "Plastic Lesbians" , produced and released in 1998. He has exhibited his films at festivals like Mix Brazil, Porn Film Festival Berlin and others. He also runs a TV show called Pornolândia at Canal Brasil an important pay-TV channel in Brazil.