Established in 2003 by Justin Ribeiro dos Santos after winning a prestigious Playboy competition, UK-based Joybear Pictures specialises in chic, erotic films for couples. Joybear has featured in the Sunday Times, Huffington Post and on CNN and won a feminist porn award in 2013."I don´t want to pigeon-hole women. What takes a woman´s fancy on a Monday might vary hugely from her needs on a Friday. I prefer to think in general terms and use a bit of common sense. Realistic sex, women in control, everyday characters and not hours of pounding anal intercourse are all standard in our films. Sex can be funny, exploratory and isn´t always perfect. We make sure these moments find their way into our movies." --Justin Ribeiro dos Santos, Joybear founder.Joybear is proud to be collaborating with Lust Cinema.